Latest News
Hoople app ad
Celtic FC Foundation
Create your own custom away kit phone wallpaper
Phil Mac Giolla Bhain · Apr 30, 2014

An insolvent subculture

These days it is all about the brand. When Craig Whyte owned Rangers he brought on board a chap called Ali Russell. In an interview with the Scottish hacks at the time the London based chap spoke long and eloquently about “sweating the brand”...

Continue Reading

Read Next: Returning to the past could allow Celtic to build for the future