Celtic Football Club is delighted to announce an exciting new partnership with Avant Water, where Avant will become the Official Water Partner to the club, proudly providing hydration and fuel to the Celtic squads. Avant is an eco-friendly company, with its water packaged in 100% recycled bottles, ensuring that no new plastic is produced to harm the environment. The company has come on board with Celtic for the remainder of the 2025/26 season and will continue working with the club through to 2028. We will see this partnership brought to life through stadium advertising and various activations, while also running fan-focused interactions across social media platforms. Avant water will be used by all our teams and will be sold at Celtic Park and across the club’s retail outlets. Soner Kanal, Director of Avant Water, said: “We are incredibly proud and excited to partner with Celtic Football Club – a club with such a rich history and a story of achievement and success. “At Avant, we believe in fuelling champions not only through premium hydration but also by supporting impactful initiatives that make a real difference. The club’s real and meaningful commitment to social impact, sustainability, and wellbeing closely aligns with our own values, and we look forward to the positive work we can do together. “Just as we provide essential fuel for the players in action, Celtic provides inspiration for millions. Together, we aim to elevate not just the performance on the pitch, but the positive influence we can have off it. This is a commitment to support the players, the fans, and the community initiatives that are continuing to shape Celtic’s fantastic legacy.” Kevin McQuillan, Head of Commercial Operations at Celtic added: “We are delighted to agree this great, long term partnership with Avant Water, a company with a real pedigree, a real commitment to sustainability and one which shares our own social and community values. “Avant will be supplying all our teams with the hydration support they need and also engaging with us and our fans across our social and community initiatives. We really look forward to working positively together with Avant across the next few years”.
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