Celtic strike ‘long-term’ partnership extension with adidas

May 1 – Celtic have renewed their partnership with adidas with a landmark, long-term deal, reportedly extending their collaboration for a further ten-years. Adidas, which first partnered with Celtic in 2020, will continue as the club’s official kit supplier across men’s and women’s squads, as well as youth and training wear. The extension ensures the German giant stays embedded in Celtic’s identity on-and-off the pitch, supplying everything from matchday kits to global fan merchandise.