HALO agrees sponsorship and data deal across SFA, SPFL and SWPL

November 14 – Scottish football’s three senior bodies have come together for a rare joint commercial move, signing a seven-figure technology partnership with UK-based software firm HALO – the first time the SFA, SPFL and SWPL have united under a single sponsorship agreement. The three-year deal, arranged by Scottish Football Marketing, marks an important moment of alignment across the men’s, women’s and national-team structures. Beyond the obvious financial boost, the partnership is designed to modernise how the organisations handle data and internal operations,