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New Balance shot Russian World Cup work before ‘sensitivity’ – now it owns the space
The Drum · Jun 10, 2018
New Balance shot Russian World Cup work before ‘sensitivity’ – now it owns the space
New Balance shot Russian World Cup work before ‘sensitivity’ – now it owns the space
Brands have realised the operational difficulties in activating marketing campaigns at the World Cup in Russia while it and the west engage in sustained political clashes. While this is apparent, and many brands have went light on Russia, instead focusing on football, or the tournament’s international appeal, New Balance Football’s began conceiving and filming an ambush campaign in Russia 18 months ago...
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SPFL Table
| Team | P | W | D | L | F | A | GD | Pts | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Celtic | 28 | 23 | 3 | 2 | 82 | 15 | 67 | 72 |
| 2 | Rangers | 27 | 17 | 5 | 5 | 54 | 22 | 32 | 56 |
| 3 | Aberdeen | 28 | 12 | 5 | 11 | 36 | 44 | -8 | 41 |
| 4 | Dundee United | 27 | 11 | 7 | 9 | 33 | 31 | 2 | 40 |
| 5 | Hibernian | 27 | 9 | 10 | 8 | 39 | 38 | 1 | 37 |
| 6 | St Mirren | 27 | 10 | 4 | 13 | 32 | 39 | -7 | 34 |
| 7 | Hearts | 27 | 9 | 6 | 12 | 37 | 37 | 0 | 33 |
| 8 | Ross County | 27 | 8 | 8 | 11 | 30 | 48 | -18 | 32 |
| 9 | Kilmarnock | 27 | 8 | 7 | 12 | 31 | 42 | -11 | 31 |
| 10 | Motherwell | 27 | 9 | 4 | 14 | 30 | 46 | -16 | 31 |
| 11 | Dundee | 27 | 7 | 6 | 14 | 39 | 58 | -19 | 27 |
| 12 | St Johnstone | 27 | 6 | 3 | 18 | 30 | 53 | -23 | 21 |