From my own sources, the 10-year timeline is accurate. The 30 million figure isn’t.
New Celtic Adidas Deal: 30 Million Over 10 Years Seems Small, Because It’s a Made-Up Number
ACSOM · May 2
New Celtic Adidas Deal: 30 Million Over 10 Years Seems Small, Because It’s a Made-Up Number

New Celtic Adidas Deal: 30 Million Over 10 Years Seems Small, Because It’s a Made-Up Number
Win 2 VIP tickets for MANI in conversation with A Celtic State of Mind