SPFL unveils rebrand for Challenge Cup with KDM Group tie up

May 8 – The Scottish Professional Football League (SPFL) has unveiled a new look, and name, for its long-running Challenge Cup, now officially rebranded as the KDM Evolution Trophy following a multi-year sponsorship deal with construction firm KDM Group. Best known for their backing of Dunfermline Athletic’s East End Park and a partnership with the Scottish FA’s Soccer Centres, KDM’s new role as title sponsor adds another layer to the group’s growing involvement in Scottish football.