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The utility function of the Gerrard brand at Sevco
Phil Mac Giolla Bhain · Feb 24, 2020
The utility function of the Gerrard brand at Sevco
The utility function of the Gerrard brand at Sevco
Steven Gerrard has been a stunning success at Sevco. No, seriously. Immediately before he was appointed in April 2018 the Sevco High Command had to address an uncomfortable truth. It was that their customer base was revolting. Celtic were routinely battering them and the Ibrox klanbase were at breaking point...
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SPFL Table
| Team | P | W | D | L | F | A | GD | Pts | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Celtic | 23 | 19 | 3 | 1 | 64 | 11 | 53 | 60 |
| 2 | Rangers | 23 | 14 | 5 | 4 | 44 | 18 | 26 | 47 |
| 3 | Dundee United | 23 | 10 | 7 | 6 | 31 | 24 | 7 | 37 |
| 4 | Aberdeen | 23 | 10 | 5 | 8 | 32 | 33 | -1 | 35 |
| 5 | Motherwell | 23 | 9 | 4 | 10 | 28 | 37 | -9 | 31 |
| 6 | Hibernian | 23 | 7 | 8 | 8 | 34 | 36 | -2 | 29 |
| 7 | Dundee | 23 | 7 | 6 | 10 | 37 | 41 | -4 | 27 |
| 8 | St Mirren | 23 | 8 | 3 | 12 | 27 | 38 | -11 | 27 |
| 9 | Kilmarnock | 23 | 6 | 7 | 10 | 25 | 37 | -12 | 25 |
| 10 | Ross County | 23 | 6 | 7 | 10 | 23 | 42 | -19 | 25 |
| 11 | Hearts | 23 | 6 | 6 | 11 | 25 | 31 | -6 | 24 |
| 12 | St Johnstone | 23 | 4 | 3 | 16 | 25 | 47 | -22 | 15 |