The utility function of the Gerrard brand at Sevco
			Phil Mac Giolla Bhain · Feb 24, 2020 
			
			The utility function of the Gerrard brand at Sevco
 
						The utility function of the Gerrard brand at Sevco
						
					Steven Gerrard has been a stunning success at Sevco. No, seriously. Immediately before he was appointed in April 2018 the Sevco High Command had to address an uncomfortable truth. It was that their customer base was revolting. Celtic were routinely battering them and the Ibrox klanbase were at breaking point...
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