The Guardian · Jul 17, 2019
What Berwick Rangers going viral tells football clubs about social media
Bayern Munich and Roma are not the only clubs gaining fans online – as Berwick, Motherwell and Celtic showed last seasonBy Simon Meehan for Nutmeg magazineIt’s 4.50pm on a cold, blustery Saturday in March and I am at the in-laws’ house on the south coast of England. Cups of tea have been distributed, rugby is on the TV and Scotland are trundling to another defeat. Amid sympathetic murmurings, I glance at Twitter for the score that matters...
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